Post by account_disabled on Mar 16, 2024 14:29:42 GMT 10
Many influencers work with brands to showcase their products on their social channels in the hope that their followers will then purchase the product. Did you know the influencer marketing industry is now estimated to be worth a whopping billion Check out this Big Commerce blog for more interesting statistics on influencer marketing. However influencer marketing can be expensive for businesses and it can be tricky to know if it has worked or not. Therefore in.
The this blog post we will explain how to measure the success of an influencer marketing campaign. How you track your success ultimately depends on the campaign goals. Increasing brand awareness with your influencer campaign If your campaign goal is to increase brand awareness some key ASB Directory KPIs you should be measuring include Pageviews Impressions Social media followers Social media mentions Pageviews are important as you need to know if the page views have increased and if the traffic to your site is coming from the influencers content.
Pageviews and where the traffic is coming tracked through Google Analytics. Impressions show how many times someone has viewed the content and can be requested from the influencer themselves. It can be found in their profile analytics. Furthermore an increase in social media followers for your business accounts is a clear sign more people are hearing about your brand. These can be tracked through your own social media profiles.
The this blog post we will explain how to measure the success of an influencer marketing campaign. How you track your success ultimately depends on the campaign goals. Increasing brand awareness with your influencer campaign If your campaign goal is to increase brand awareness some key ASB Directory KPIs you should be measuring include Pageviews Impressions Social media followers Social media mentions Pageviews are important as you need to know if the page views have increased and if the traffic to your site is coming from the influencers content.
Pageviews and where the traffic is coming tracked through Google Analytics. Impressions show how many times someone has viewed the content and can be requested from the influencer themselves. It can be found in their profile analytics. Furthermore an increase in social media followers for your business accounts is a clear sign more people are hearing about your brand. These can be tracked through your own social media profiles.