Post by Kenny on May 6, 2006 16:35:41 GMT 10
Check this out:
Brother Thelonious Swings
With the developing interest in Belgian abbey ales and the monasteries that brew them, it’s time to remind the world that here in the U.S., we have a Monk of our own. Jazz icon Thelonious Monk is the inspiration for North Coast Brewing’s new Belgian-style abbey ale called, appropriately enough, Brother Thelonious. The beer is being released in conjunction with the Thelonious Monk Institute of Jazz (www.monkinstitute.org), and the brewery will make a contribution to the Institute for every case sold to support jazz education.
Like a Belgian “Dark Strong Ale”, the beer is rich and robust with an ABV of 9%. The package is a 750 ml bottle with a traditional cork and wire finish and features a label picturing the jazz master himself.
“Being a huge fan of Monk and his music has made working on this project something special”, said Doug Moody, North Coast’s Senior Vice-President and National Sales Manager. “We’re honored to be associated with a world class organization like the Thelonious Monk Institute of Jazz and feel that this terrific beer will represent its namesake well.”
Look for Brother Thelonious wherever fine beers are sold and fine sounds are heard. The brand will be introduced initially in California. Seattle and Portland will follow shortly after that; then New York and Chicago and a national roll-out.
www.northcoastbrewing.com/brother.htm
Brother Thelonious Swings
With the developing interest in Belgian abbey ales and the monasteries that brew them, it’s time to remind the world that here in the U.S., we have a Monk of our own. Jazz icon Thelonious Monk is the inspiration for North Coast Brewing’s new Belgian-style abbey ale called, appropriately enough, Brother Thelonious. The beer is being released in conjunction with the Thelonious Monk Institute of Jazz (www.monkinstitute.org), and the brewery will make a contribution to the Institute for every case sold to support jazz education.
Like a Belgian “Dark Strong Ale”, the beer is rich and robust with an ABV of 9%. The package is a 750 ml bottle with a traditional cork and wire finish and features a label picturing the jazz master himself.
“Being a huge fan of Monk and his music has made working on this project something special”, said Doug Moody, North Coast’s Senior Vice-President and National Sales Manager. “We’re honored to be associated with a world class organization like the Thelonious Monk Institute of Jazz and feel that this terrific beer will represent its namesake well.”
Look for Brother Thelonious wherever fine beers are sold and fine sounds are heard. The brand will be introduced initially in California. Seattle and Portland will follow shortly after that; then New York and Chicago and a national roll-out.
www.northcoastbrewing.com/brother.htm
